Brick

VENTURA, Calif. — Following are reflections that don’t fit in the reportage articles from the weekend’s annual conference of the National Society of Newspaper Columnists.

A proud moment came in helping select the year’s scholarship contest winner. Paul Bowers of the University of South Carolina — the other USC, was the running, old joke — looks like a good reporter, in that he does not look like a reporter at all. He’ll be a junior but looks and to some extent acts like a freshman, inquisitive but quiet, trying not to stand out.

The National Society of Newspaper Columnists Education Foundation uses a couple of members to winnow through the submissions of three sample columns each. Then a celebrity (for us) judge chooses third, second and first places among those six. [On the professional level, each of the seven categories' judges goes through all of their own entries.] Paul’s happened to fall in my pile. I told the coordinator that the overall level of my set of entries was very good. The worst that could be said about them was the writing in some was flat and others were too self-absorbed, but that was true of some professional published columnists.

Third, second and first nominees were obvious, Paul’s being at the top. The central judge’s comments paralleled mine — he was both a good writer, employing wit with accuracy, but he also did original reporting and knew what how to deploy his research. The information on him published after he won noted he already had served an internship of sorts at The New York Times.

I am not gloating that somehow I “can pick ‘em.” It’s just that any regular reader or card-carrying editor daily comes across so many examples of poor writing that other people hold up as satisfactory or even good that I’ve begun to doubt my own judgment.

Turns out that I’m OK.

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Conferees spent a fair amount of time listening to the concept of branding and expanding our brand. Even if this is fervently believed and not merely the latest career self-help tool, succeeding or complementing networking, I remain unsure of its viability.

Lots of people in the room, and the stars who addressed us (Bruce Cameron, Steve Lopez, Jeffrey Zaslow and Jon Carroll) have moved past Malcolm Gladwell’s 10,000-hour minimum practice of a skill set for proficiency. Separate from that, except for their judgment of what makes a good column, Cameron, Lopez and Zaslow have made their name each on a single column. Each of these three already were famous in their home communities and among fellow journalists as being the top of their genres. But they became household names with just a few hundred words apiece:

• “8 Simple Rules for Dating My Teenage Daughter“
• “The Soloist“
• “The Last Lecture“

This simply is fascinating. My favorite among them is Carroll, for writing five a week and hitting more than missing. Carroll said in Ventura he has been writing the equivalent of two mystery novels each year. After a Jon Carroll column you smile, you might guffaw, your step definitely is lighter. But nothing he has written has been made into a movie, TV show or (Continued)

VENTURA, Calif. — The final day of the columnists’ 2009 conference sought both to expand their possibilities then return them to the glory of old-fashioned reader-beloved essays.

The background on The Last Lecture by Randy Pausch with Jeffrey Zaslow is easy to find online, including Zaslow’s experiences in creating the book. Jeff, of The Wall Street Journal, spoke both Friday evening as keynote then Saturday morning in a feature-writing workshop.

He knows his skills and his limitations. He admitted novel-like narrative is not his strong suit yet is a strong explainer in a journalistic style. “I am not a great writer. I am a hard worker, and I’m a storyteller,” Zaslow said, then turned his summary of negative Amazon reader reviews (of his latest, The Girls from Ames) back to the audience. “It’s most important [for us] to be clear.”

Jeff’s speeches to we columnists over the years have a similar format: He uses example after example of his successes and occasional missteps — he uses the funniest or the worst ones — then sums them up pithily.

“The days of the columnist as a rock star are over.” Rock star? Bob Greene and Mike Royko were rock stars in Chicago, he gave as examples, until scandal broke the career of the former and death took the latter.

“I realize that nothing I do in the rest of my life will come up to The Last Lecture. (Continued)

VENTURA, Calif. — The annual conference of the National Society of Newspaper Columnists convened in the morning, hewing closely to the announced theme of “Survive and Thrive.” Yes, we heard tips; the fate of newspapers may be out of our control, but columnists both staff and freelance theoretically have a fighting chance to also pursue some similar genre or gambit.

To open, Jody Brannon of Arizona State felt survival would come by columnists being “platform agnostic,” in that writers can publish on paper or pixel. Brannon contributed mainly coinages. Besides “platform agnostic,” she used “technologic” instead of technological and “reality-TV-ization.” I think I know what the last should mean but am unsure what it has to do with personal journalism.

The other panelist was down-to-earth. Richard Prince of the Maynard Institute said that with the layoffs universal among newspapers, columnists must copy-edit themselves rigorously before submitted their work to a desk or posting online themselves. It’s up to us.

Columnists should get extra credit for the more facts and research they use, Prince said, unlike bloggers specifically and non-newspaper-trained commentators in general. Those of us who come up through the ranks know to do reporting for reliability and simply to create original work. Regular bloggers, without criticizing them, he said, react to the reportage and the journalism-based opinions of others.

• • •

Rick Newcombe, 58, is CEO of Creators Syndicate, a major player essentially from its start but now is even bigger through recent purchases of or mergers with other syndicates and their stables of columnists and cartoonists, which for Creators now numbers more than 200. For those who keep up with how to get published, such as studying Suzette Martinez Standring’s book The Art of Column Writing, Newcombe’s advice is familiar: Get thee online with haste. (Continued)

LOS ANGELES — I’m about 20 years too early to have hearing aids, but there it is. I’ve had one in my right ear since mid-2005, and six months ago had to begin wearing them in both. Each new auditory circumstance, rather than getting, “Wow, birds chirping!” often starts with, “What?”

My first movie with two aids took half the show for me to distinguish between sound effects in back and dialogue in front. We should have come early enough for the trailers.

Here at Los Angeles International Airport — My Beloved and I are heading to Ventura for the 2009 conference of the National Society of Newspaper Columnists — I walk from the gate to the terminal, turn my cell phone back on and see there’s two messages. One I can hear, the guy has a strong voice, but it’s nothing that can’t wait a week. The other I can’t make out. The screen indicates it’s a neighbor (Continued)