{"id":268,"date":"2007-02-02T11:09:43","date_gmt":"2007-02-02T17:09:43","guid":{"rendered":"http:\/\/benpollock.com\/brick\/index.php\/2007\/02\/02\/crustacean-of-the-month\/"},"modified":"2007-02-02T16:24:40","modified_gmt":"2007-02-02T22:24:40","slug":"crustacean-of-the-month","status":"publish","type":"post","link":"https:\/\/benpollock.com\/brick\/2007\/02\/crustacean-of-the-month\/","title":{"rendered":"Crustacean of the Month"},"content":{"rendered":"

Tuesday’s Wall Street Journal<\/em> had a great profile on McDonald’s chef, Dan Coudreaut. McDonald’s. Chef. Make that “director of culinary innovation.” McDonald’s.<\/p>\n

So you read along, and this being the Journal,<\/em> the line of his career development and outlook all has a business or marketing focus, but it’s fascinating all the same. Mickey D’s grows by bringing out new food items by exploring what works, what doesn’t. Research and development is what’s going on.<\/p>\n

So you read merrily along, and in the middle of reporter Janet Adamy’s write-up of Coudreaut, in the middle of a paragraph yet, is a sentence that should stop anyone cold, in its implications, both good and bad:<\/p>\n

Mr. Coudreaut considering adding a shrimp salad to the menu but couldn’t because, he says, McDonald’s would need to use so much shrimp it threatened to deplete the nation’s shrimp supply.”<\/p><\/blockquote>\n

You can buy shrimp at virtually any supermarket, no matter how rural its location. Even the chainiest of just-American-food restaurants will have a shrimp cocktail or a fried shrimp. This is a common, though somewhat unusual food: Some Yanks may have burgers for two meals in a single day while they wouldn’t do that with shrimp.<\/p>\n

The size and scope of McDonald’s could cause the extinction of a species. The good? That its executives are conscientious. -30<\/p>\n","protected":false},"excerpt":{"rendered":"

Tuesday’s Wall Street Journal had a great profile on McDonald’s chef, Dan Coudreaut. McDonald’s. Chef. Make that “director of culinary innovation.” McDonald’s. So you read along, and this being the Journal, the line of his career development and outlook all has a business or marketing focus, but it’s fascinating all the same. Mickey D’s grows […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[],"class_list":["post-268","post","type-post","status-publish","format-standard","hentry","category-american-culture"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":324,"url":"https:\/\/benpollock.com\/brick\/2007\/06\/pollock-rules-the-ocean\/","url_meta":{"origin":268,"position":0},"title":"Pollock rules. The ocean","author":"Ben S. Pollock","date":"June 20, 2007","format":false,"excerpt":"Not me, a card-carrying Pollock, but my finny cousin. Salon.com interviews the author of the 2006 book, The End of the Line: How Overfishing Is Changing the World and What We Eat, the British journalist Charles Clover, who has a little good news, as well. It turns out the McDonald's\u2026","rel":"","context":"In "Body, Home, Street"","block_context":{"text":"Body, Home, Street","link":"https:\/\/benpollock.com\/brick\/category\/body-home-street\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":253,"url":"https:\/\/benpollock.com\/brick\/2006\/12\/half-staff-is-half-mast\/","url_meta":{"origin":268,"position":1},"title":"Half staff is half mast","author":"Ben S. Pollock","date":"December 10, 2006","format":false,"excerpt":"(... unless the old sailor or old soldier gets insulted then you never forget that here in landlocked Arkansas it's always half staff) Several American flags in the town of Lowell, home of the headquarters of J.B. Hunt Transport Services, have been flying half staff the last few days. Of\u2026","rel":"","context":"In "Brick Bats Reportage"","block_context":{"text":"Brick Bats Reportage","link":"https:\/\/benpollock.com\/brick\/category\/brick-bats-reportage\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":427,"url":"https:\/\/benpollock.com\/brick\/2008\/06\/aarp-aarp-barks-sandy\/","url_meta":{"origin":268,"position":2},"title":"Aarp, Aarp, barks Sandy","author":"Ben S. Pollock","date":"June 2, 2008","format":false,"excerpt":"If AARP is 50 this year, and it is, then it qualifies for AARP. That means AARP will be eligible for AARP membership with all its discounts and special offers. The American Association of Retired Persons thus will send itself innumerable messages, electronically and postally, offering targeted news and special\u2026","rel":"","context":"In "American Culture"","block_context":{"text":"American Culture","link":"https:\/\/benpollock.com\/brick\/category\/american-culture\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3059,"url":"https:\/\/benpollock.com\/brick\/2011\/07\/walk-it-off\/","url_meta":{"origin":268,"position":3},"title":"Walk It Off","author":"Ben S. Pollock","date":"July 30, 2011","format":false,"excerpt":"Book Report Bad Dad by Dave Lieber 175 pages, cloth, Yankee Cowboy Publishing, 2011 What an unusual little book. Fort Worth Star-Telegram metro columnist Dave Lieber includes newspaper columns here, but it's not a collection. (Dave's is a watchdog, or consumer activist, column emphasizing solving suburban hassles.) By the title,\u2026","rel":"","context":"In "Mr. Boo Klist"","block_context":{"text":"Mr. Boo Klist","link":"https:\/\/benpollock.com\/brick\/category\/mr-boo-klist\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":189,"url":"https:\/\/benpollock.com\/brick\/2006\/05\/fellowship-of-the-un-bling\/","url_meta":{"origin":268,"position":4},"title":"Fellowship of the un-Bling","author":"Ben S. Pollock","date":"May 12, 2006","format":false,"excerpt":"Copyright 2006 Ben S. Pollock What kind of shirt are you wearing today? If it's a T, does it have writing or some graphics? Yes, pretty much everyone wears logo-Ts. This one: Did you buy it, bub, or with luck was it free? Wha'? Well, if you're wearing advertising, the\u2026","rel":"","context":"In "American Culture"","block_context":{"text":"American Culture","link":"https:\/\/benpollock.com\/brick\/category\/american-culture\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":428,"url":"https:\/\/benpollock.com\/brick\/2008\/06\/sign-sign-everywhere-a\/","url_meta":{"origin":268,"position":5},"title":"Sign Sign Everywhere A","author":"Ben S. Pollock","date":"June 5, 2008","format":false,"excerpt":"American Airlines is a proud member of something called the Oneworld Alliance, which is a group of 10 airlines combining for the booking of reservations etc. but otherwise independent from one another. Or is it? Are they? From an American jet we took Friday, taxiing to the gate at Dallas\/Fort\u2026","rel":"","context":"In "American Culture"","block_context":{"text":"American Culture","link":"https:\/\/benpollock.com\/brick\/category\/american-culture\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/benpollock.com\/brick\/wp-json\/wp\/v2\/posts\/268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/benpollock.com\/brick\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/benpollock.com\/brick\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/benpollock.com\/brick\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/benpollock.com\/brick\/wp-json\/wp\/v2\/comments?post=268"}],"version-history":[{"count":0,"href":"https:\/\/benpollock.com\/brick\/wp-json\/wp\/v2\/posts\/268\/revisions"}],"wp:attachment":[{"href":"https:\/\/benpollock.com\/brick\/wp-json\/wp\/v2\/media?parent=268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/benpollock.com\/brick\/wp-json\/wp\/v2\/categories?post=268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/benpollock.com\/brick\/wp-json\/wp\/v2\/tags?post=268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}