{"id":255,"date":"2006-12-31T11:23:41","date_gmt":"2006-12-31T17:23:41","guid":{"rendered":"http:\/\/benpollock.com\/brick\/index.php\/2006\/12\/30\/maybe-a-big-clue\/"},"modified":"2008-02-11T23:26:47","modified_gmt":"2008-02-12T05:26:47","slug":"maybe-a-big-clue","status":"publish","type":"post","link":"https:\/\/benpollock.com\/brick\/2006\/12\/maybe-a-big-clue\/","title":{"rendered":"Maybe a Big Clue"},"content":{"rendered":"<p>Lots of print publications remain confused on how to integrate the Internet most effectively. Even after a good decade of fantastic-yet-narrowing options, good ideas seem elusive. Then, there&#8217;s Gordo:<\/p>\n<blockquote><p>I think a lot of traditional newspaper publishers say, &#8216;Wouldn&#8217;t it be great if one day we make as much money on our Web sites as we do in print?&#8217; &#8230; Our strategy is for business leaders to engage with <em>The Wall Street Journal<\/em> all day long. Coca-Cola for years said they wanted to get a can of Coke within arm&#8217;s reach of everyone in the world. We now have the <em>Journal<\/em> within arm&#8217;s length to everyone in the world who wants it.&#8221;<\/p><\/blockquote>\n<p>&#8212; Gordon Crovitz, publisher of <em>The Wall Street Journal,<\/em> as <a href=\"http:\/\/www.editorandpublisher.com\/eandp\/news\/article_display.jsp?vnu_content_id=1003525948\" target=\"_blank\" title=\"'WSJ' Revamp Coming on Tuesday -- Here's Inside Story\">quoted<\/a> in <em>Editor &amp; Publisher<\/em> online, Dec. 29, 2006.<\/p>\n<p>Nearly all daily newspapers do not have online-savvy &#8220;business leaders&#8221; as their dominant readers. But to brainstorm with the Coke metaphor as a starting point is smarter than presuming the Web has an apples-to-apples comparison with paper. &#8220;Ain&#8217;t it a TV with text?&#8221; If it was that simple, we&#8217;d all already be there. -30-<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lots of print publications remain confused on how to integrate the Internet most effectively. Even after a good decade of fantastic-yet-narrowing options, good ideas seem elusive. Then, there&#8217;s Gordo: I think a lot of traditional newspaper publishers say, &#8216;Wouldn&#8217;t it be great if one day we make as much money on our Web sites as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[18],"tags":[],"class_list":["post-255","post","type-post","status-publish","format-standard","hentry","category-technical-difficulties"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":342,"url":"https:\/\/benpollock.com\/brick\/2007\/08\/exxxxxcellent\/","url_meta":{"origin":255,"position":0},"title":"Exxxxxcellent","author":"Ben S. Pollock","date":"August 1, 2007","format":false,"excerpt":"It's all over the media this morning, after weeks of semi-substantiated rumor. The Bancroft family has sold Dow Jones. For us news hounds, that means The Wall Street Journal is changing hands. The Journal offered an irresistible offer to college students when I was in grad school. For more than\u2026","rel":"","context":"In &quot;News, Spin&quot;","block_context":{"text":"News, Spin","link":"https:\/\/benpollock.com\/brick\/category\/news-spin\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":314,"url":"https:\/\/benpollock.com\/brick\/2007\/05\/get-what-you-dont-pay-for\/","url_meta":{"origin":255,"position":1},"title":"Get What You Don&#8217;t Pay For","author":"Ben S. Pollock","date":"May 13, 2007","format":false,"excerpt":"Copyright 2007 Ben S. Pollock Last Monday, the 7th, newspaper publisher Walter E. Hussman, Jr. had an op-ed piece published in The Wall Street Journal. The essay already had been distributed to employees. The Journal apparently cut his first graf, a soft intro. It read fine this way. As usual\u2026","rel":"","context":"In &quot;The Course of Words&quot;","block_context":{"text":"The Course of Words","link":"https:\/\/benpollock.com\/brick\/category\/course-of-words\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":41,"url":"https:\/\/benpollock.com\/brick\/2004\/01\/disagreeing-to-agree\/","url_meta":{"origin":255,"position":2},"title":"Disagreeing to agree","author":"Ben S. Pollock","date":"January 21, 2004","format":false,"excerpt":"Copyright 2004 Ben S. Pollock Wednesday, Jan. 21, 2004. It is OK to for a publication, or an individual writer, to be superior to readers. Ps and Ws, increasingly in recent years, attempt to be either equal to the reader or beneath them. The first is thought to appeal to\u2026","rel":"","context":"In &quot;The Course of Words&quot;","block_context":{"text":"The Course of Words","link":"https:\/\/benpollock.com\/brick\/category\/course-of-words\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":315,"url":"https:\/\/benpollock.com\/brick\/2007\/05\/hail-commodius-seen-caesar\/","url_meta":{"origin":255,"position":3},"title":"Hail, Commodius, seen Caesar?","author":"Ben S. Pollock","date":"May 14, 2007","format":false,"excerpt":"Copyright 2007 Ben S. Pollock Commodity. I didn't know that was a bad word. During the early years when I covered business while reporting a lot of subjects, I learned that one invested in commodities. It is an article of trade or commerce, especially a product that can be processed\u2026","rel":"","context":"In &quot;The Course of Words&quot;","block_context":{"text":"The Course of Words","link":"https:\/\/benpollock.com\/brick\/category\/course-of-words\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":268,"url":"https:\/\/benpollock.com\/brick\/2007\/02\/crustacean-of-the-month\/","url_meta":{"origin":255,"position":4},"title":"Crustacean of the Month","author":"Ben S. Pollock","date":"February 2, 2007","format":false,"excerpt":"Tuesday's Wall Street Journal had a great profile on McDonald's chef, Dan Coudreaut. McDonald's. Chef. Make that \"director of culinary innovation.\" McDonald's. So you read along, and this being the Journal, the line of his career development and outlook all has a business or marketing focus, but it's fascinating all\u2026","rel":"","context":"In &quot;American Culture&quot;","block_context":{"text":"American Culture","link":"https:\/\/benpollock.com\/brick\/category\/american-culture\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1178,"url":"https:\/\/benpollock.com\/brick\/2009\/05\/turning-the-economy-takes-time\/","url_meta":{"origin":255,"position":5},"title":"Turning the Economy Takes Time","author":"Ben S. Pollock","date":"May 1, 2009","format":false,"excerpt":"Apparently, it's not just the banks. It's not just the automakers. Not just the newspapers. This, from today's Wall Street Journal: Shoppers continue to pare back spending even on basic household staples, resulting in lower-than-expected sales for Procter & Gamble Co. and Colgate-Palmolive Co. The consumer-products giants are responding by\u2026","rel":"","context":"In &quot;News, Spin&quot;","block_context":{"text":"News, Spin","link":"https:\/\/benpollock.com\/brick\/category\/news-spin\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/benpollock.com\/brick\/wp-json\/wp\/v2\/posts\/255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/benpollock.com\/brick\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/benpollock.com\/brick\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/benpollock.com\/brick\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/benpollock.com\/brick\/wp-json\/wp\/v2\/comments?post=255"}],"version-history":[{"count":0,"href":"https:\/\/benpollock.com\/brick\/wp-json\/wp\/v2\/posts\/255\/revisions"}],"wp:attachment":[{"href":"https:\/\/benpollock.com\/brick\/wp-json\/wp\/v2\/media?parent=255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/benpollock.com\/brick\/wp-json\/wp\/v2\/categories?post=255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/benpollock.com\/brick\/wp-json\/wp\/v2\/tags?post=255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}