We’re No. 37. Yeah, School!

BLOOMINGTON, Ind., Wednesday, July 7, 2010 — It was a travel day, where I wouldn’t normally post anything, but some one-sheets in the airport terminal surprised me.

A college or visitors’ bureau — I forgot which and couldn’t find it again on the return to the airport on Monday, July 12 — mentioned it was No. 16 in the country for some best-of poll. In a poster, mention means boasting, else why would it be in the corridor welcoming you to the region?

Proud of 16th place?

Another placard, for West Baden Springs (Ind.) Hotel, proclaims it is ranked No. 15 as a destination hotel by Conde Nast Travel. Ooh, 15. Say I’ve got a couple or three thousand bucks to fly to then use the facilities of a resort spa. Wouldn’t I aim for one of the 14, probably hit a Top 10? (Caught my eye because we did stay there Sunday night the 11th. We were very happy with everything about the place, a top-shelf spa-resort whose staff are professional without being snooty, and my is that rare.)

Indiana Southeast University wants airport travelers to know it has the ninth best part-time MBA program.

These are bragging rights? I’ve never seen anything like that, not on highway billboards or news articles I edit.

Here’s a trick from Arkansas, which places often in two lists — among the most poor, most illiterate, most uninsured and the other list comprising the least wealthy, least literate and least sufficient medical insurance.

Round ’em off.

The resort hotel, if it were in my home state, would be in the top 15. Think of all the resorts around, and that’s high praise. The business school would shout it’s in the top 10. Colleges like being in the top 10.

On a scale of 1-1,000, Brick has a Technorati Authority of 110. No. 1 most weeks is Huffington Post with a TA of 921. If you poke around in there, most blogs have an authority of 1.

On the other hand, a town up the road, Rogers, is No. 10 on the CNN/Money list of 100 Best Places to Live. Doesn’t need an “in the top 10,” not when there’s thousands of similar cities considered. Doesn’t need fluffing at all.

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