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Technical Difficulties

Maybe a Big Clue

Lots of print publications remain confused on how to integrate the Internet most effectively. Even after a good decade of fantastic-yet-narrowing options, good ideas seem elusive. Then, there’s Gordo:

I think a lot of traditional newspaper publishers say, ‘Wouldn’t it be great if one day we make as much money on our Web sites as we do in print?’ … Our strategy is for business leaders to engage with The Wall Street Journal all day long. Coca-Cola for years said they wanted to get a can of Coke within arm’s reach of everyone in the world. We now have the Journal within arm’s length to everyone in the world who wants it.”

— Gordon Crovitz, publisher of The Wall Street Journal, as quoted in Editor & Publisher online, Dec. 29, 2006.

Nearly all daily newspapers do not have online-savvy “business leaders” as their dominant readers. But to brainstorm with the Coke metaphor as a starting point is smarter than presuming the Web has an apples-to-apples comparison with paper. “Ain’t it a TV with text?” If it was that simple, we’d all already be there. -30-

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One reply on “Maybe a Big Clue”

Ben,

That is a tremendous point.
Happy New Year. I have you on RSS feed now so I know all of your musings the second you post them.

Don

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